4 P’s of Marketing

4 P’s of Marketing

At some point in any marketer’s career, the 4 P’s of marketing are introduced, whether during a basic marketing course or an internship where the theory was passed from mentor to mentee. There’s a reason this particular tenet of marketing has been part of the...
Escape the Mundane; Boring Kills Campaigns

Escape the Mundane; Boring Kills Campaigns

Marketing Doesn’t Need To Be Boring Traditional marketing methods, such as cold calling and mailing out flyers, are still used by businesses today. These mechanisms can make marketing seem stuffy and mundane, but marketing doesn’t need to be boring! It just...
Social Media Forum

Social Media Forum

Posts, Hashtags, Likes, and Retweets…”Can You Hear Me Now?” A question you may have asked yourself as a #SMB owner trying to engage clients on Social Media. Have you had limited success in acquiring and retaining clients thru Social Media? Bring your...
Videos For Your Small Business; Part 2

Videos For Your Small Business; Part 2

Marketing Videos for Small Business, Part 2 In Videos for Small Business 1,  we discussed the why, what, and how of creating marketing videos. This article continues the topic, covering how long, when and where, that is: Marketing Video Length Frequency of Video...
Videos For Your Small Business; Part 1

Videos For Your Small Business; Part 1

Videos for Your Small Business Large and small businesses alike are jumping on the video bandwagon. On average, Magisto estimates that small and large American companies spent an average of $20k on digital videos in 2017 alone. That’s almost as much as they allocated...