Traditional marketing methods, such as cold calling and mailing out
flyers, are still used by businesses today. These mechanisms can make marketing
seem stuffy and mundane, but marketing doesn’t need to be boring! It just takes
some effort to think outside the box. Think about it this way: you want to give
your customers an exciting way to experience your brand. Here are some tips to
spark your inspiration:
Target the right audience. You don’t have to
appeal to everyone, and in fact that shouldn’t be your goal. Identify the
people most likely to buy the product or service you’re selling. Start by
asking your current customers for feedback. You could even put out a survey to
acquire the characteristics of your customer base. These demographics will help
you dive into the persona of your customers and build a profile for your target
Try new forms of marketing and new types of content. Marketing goes hand in hand with technology. To stay current with the trends in marketing, look to the latest
technologies. From virtual reality to shoppable social media posts, there’s
always a new and exciting way to show off your products or services.
Produce high-quality content. Some businesses
take content for granted. It’s best to focus on quality over quantity. Good
content will engage your customers and educate them not only on best practices
in your field but also on the products or services your business offers.
Think visually. Use your website and social
media to your advantage with visual marketing. Make your posts pop with
colorful and intriguing images, gifs, memes, and videos. These elements make
your business more human and relatable. Be sure to update your content and
assets often to keep things fresh and stylish.
Check out what the competition is doing. If
you see any trends being used in your field of business, aim to put a new spin
on them. Sometimes the best thing you can do is reject conformity in order to
stand out. In some cases, it’s the nature of the business or the product itself
that seems uninspiring, but you can make a boring product interesting with the right
Tell a story. Mold your marketing campaign
into a narrative to grab peoples’ attention. People
can identify more with a story than with insincere or forced advertisements.
Emotion and empathy are genuine ways to connect with people and get them
excited about your brand.
At JRS Mar/Com, we know firsthand how to spice up a marketing campaign. We recently released a comic book, with a storyline and characters designed to show off our talents as a marketing and communications business. To learn more about our process, reach out and learn more about how we can help invigorate your marketing strategy.