Your Story

Sep 11, 2015 | Marketing Strategy

What’s Your Story? Small Business Owners are constantly trying to share their story. Who they are, What they do, and what makes them special. They tell any number of people in the hopes of connecting with prospects in need of their offering. When you visit their...

“Content is King” Now What?

Jun 16, 2015 | Marketing Strategy

Since Bill Gates 1996 proclamation that ‘Content is King’, websites that post frequent, relevant updates to their sites have continued to develop and provide value to large audiences. Gates likened the internet to existing broadcast models stating: “Content is where I...

Electronic Newsletters; What’dya Say?

May 13, 2015 | Marketing Strategy

Many people understand the importance of producing an electronic newsletter as one component of a comprehensive Digital Marketing Plan. Publishing on a regularly scheduled interval gives readers the expectation of value delivered on a reliable timetable. But What’dya...

Social Media Content Marketing

Apr 17, 2015 | Social Media

Think about your business for a minute. Now picture your ideal customer. How did they find out about you? If they’ve been a customer for a while you may not have an answer to this, but how do your new clients find you? Do you advertise in local papers? How about...