5 Tips to Build Brand Authority Through Video

5 Tips to Build Brand Authority Through Video

Dec 5, 2023 | Marketing Strategy

According to Wyzowl, nine out of ten people want to see more video content from brands. That’s reason enough to explore video marketing. With more than 82% of web traffic consisting of video, if you’re not already using video content in your marketing strategy, you’re...
4 P’s of Marketing

4 P’s of Marketing

Nov 11, 2020 | Marketing Strategy

At some point in any marketer’s career, the 4 P’s of marketing are introduced, whether during a basic marketing course or an internship where the theory was passed from mentor to mentee. There’s a reason this particular tenet of marketing has been part of the...