Oct 31, 2018 | Marketing Strategy
Videos for Your Small Business Large and small businesses alike are jumping on the video bandwagon. On average, Magisto estimates that small and large American companies spent an average of $20k on digital videos in 2017 alone. That’s almost as much as they allocated...
May 30, 2018 | Marketing Strategy
Electronic Newsletters; What’s the IF? Daily eBlasts. Monthly member news. Weekly tips and tricks. Electronic Newsletters go by a lot of different names. Whatever you call them, they are—or should be—an integral part of your Digital Marketing Plan… right? We’re all...
Jan 6, 2016 | Marketing Strategy
Remember the 4 P’s of Marketing? Think Again Anyone who has taken a basic Marketing course or read on the subject of Marketing will share the 4 P’s of Marketing, c’mon we can all recite them: o Product – What problem does your product resolve? o Price – what is the...
Sep 11, 2015 | Marketing Strategy
What’s Your Story? Small Business Owners are constantly trying to share their story. Who they are, What they do, and what makes them special. They tell any number of people in the hopes of connecting with prospects in need of their offering. When you visit their...
Jun 16, 2015 | Marketing Strategy
Since Bill Gates 1996 proclamation that ‘Content is King’, websites that post frequent, relevant updates to their sites have continued to develop and provide value to large audiences. Gates likened the internet to existing broadcast models stating: “Content is where I...
