Merry Christmas; A Marketing Minefield

Merry Christmas; A Marketing Minefield

Merry Christmas; Managing Communication in a Marketing Minefield Who would’ve thought, a sincere wish for a happy holiday could be so fraught with peril. Many people see the words Merry Christmas and think of the kind sentiment normally associated with such a...

Walk in the woods with me

Starting a Digital Marketing Campaign Maybe you’ve heard the Chinese Proverb… “The best time to plant a tree is 20 years ago, the second best time is now.” While the meaning can be applied to nature, and the tangible impact of planting trees, I think it applies to...

Your Story

What’s Your Story? Small Business Owners are constantly trying to share their story. Who they are, What they do, and what makes them special. They tell any number of people in the hopes of connecting with prospects in need of their offering. When you visit their...

Social Media Content Marketing

Think about your business for a minute. Now picture your ideal customer. How did they find out about you? If they’ve been a customer for a while you may not have an answer to this, but how do your new clients find you? Do you advertise in local papers? How about...