Why Video? Why Now?

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Young attractive asian woman blogger or vlogger looking at camera and talking on video shooting with technology. Social media influencer people or content maker concept in relax casual style at home.

People Love Video; It’s as simple as that. If you’re not producing video content that impresses upon prospects and clients the value you provide, you’re missing a huge opportunity.

According to the latest findings from Demand Metric, the percentage of organizations creating more than 50 videos in 2020 has increased by 254% over 2019. Yes, you read that correctly, 50 videos or more. The sentiment is echoed by Wyzowl statistics. 93% of marketers who use video say it’s an important part of their marketing strategy. This was 92% in 2020, 91% in 2019, 85% in 2018, 82% in 2017, 88% in 2016 and 78% in 2015.

By incorporating video into your marketing strategy, there are endless possibilities for creativity. All video types have incredible value for your business examples of content you can produce include:


– Customer testimonials that build trust

– Educational videos, recorded webinars, and/or thought leadership videos that provide technical information and showcase your expertise

– “Explainer” videos that define terminology and create an understanding of a product

– Detailed demonstrations, helpful how-to videos, and tutorials that explain your product’s benefits and features.

– Entertainment videos that generate more social shares

– “Edutainment” videos that overlap educational and entertainment value

– Documentary-like case studies

– Repurposed blogs as videos that extend and leverage topics of interest to your audience

Check out our social media video production packages on our site and make sure to watch a few of our videos for our own brand as well as clients on our JRS Mar/Com YouTube channel.

We are capable of producing a variety of video types, such as:

– attention-grabbing social media videos

– whiteboard/explainer style videos explaining products

– talking head advocacy videos to coach clients

– longer, narrative storytelling

Are you taking advantage of all that video has to offer?

Past events:

Why Video? Why Now?

Who: Joe Skibbie of JRS Mar/Com

What: Why Video? Why Now?

Consumption rates for video are astounding. When determining who your ideal client is, it’s not a matter of if they watch video (self produced, non-network television), but how much and where?

Are you taking advantage of video? Reasons to start:

  • A picture is worth a thousand words, A video is worth a million
  • Say more with less
  • People are reading less and want to know what your brand is saying
  • Paragraphs of copy are glanced over or labeled as TLDR
  • Your business needs thumb-stopping content

Joe Skibbie of JRS Mar/Com reviewed current statistics, shared wins and losses from clients, and outlined what you need to incorporate video into your marketing efforts in 2022.

When: Tuesday, 06/14 9:30-10:00AM

Where: Harper College Small Business Development Center (1200 West Algonquin Road, Palatine, IL 60067)
Phone: 847.925.6000

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