Video Production

Video is an easily shareable form of content that engages multiple senses.

By incorporating video into your marketing strategy, there are endless possibilities for creativity. All video types have incredible value for your business and target audience, including:

- Customer testimonials that build trust.

- Educational videos, recorded webinars, and/or thought leadership videos that provides technical information and showcases your expertise.

- “Explainer” videos that define terminology and create understanding of a product.

- Detailed demonstrations, helpful how-to videos, and tutorials that explain your products benefits and features.

- Entertainment videos that generate more social shares.

- “Edutainment” videos that overlap educational and entertainment value.

- Documentary-like case studies.

- Repurposed blogs as video that extend and leverage topics of interest to your audience.

Why would you want to increase your company’s video budget spend?

Overall, video drives engagement, and engagement drives customers. In other words, video can lead to an increase in revenue.

Keep in mind that people’s attention spans are short. Whatever type of video you choose to create, be sure to grab the viewers’ attention within the first ten seconds, then hold onto it. Likewise, keep your videos only as long as necessary. A 30- to 60-second customer testimonial may be sufficient. But a demonstration video may need to run as long as two minutes. In general, try to keep your videos under three minutes, if possible.

Other sage advice? Be interesting. Distinctive. Don’t mimic others. Avoid the hard sell. Listen to what prospects and customers are asking. Be sure to answer their questions.

Most importantly, always end with a call to action—even if it’s just encouraging your viewers to go to your website to learn more.

Unsure how to get started?

Your content needs to gather the attention of viewers within seconds. Do you need help making engaging videos?

In order to ensure satisfaction, we collaborate with clients to best execute their vision for any created video. Once all materials are gathered, we edit as necessary as well as promote the video content on discussed communication channels.

Our video production packages also include the development of an editorial calendar to guide initiatives.
We are capable of producing a variety of video types, such as:

- Static Images with bullet points

- Motion Graphics/Animation

- On-site shoots

- Event

Video Production Special

ALL Video Engagements Require a one-time startup fee of $500.

Video Production Special includes concept development, implementation, strategy, filming, up to 3 edits and final delivery of video.

#BeSeen #BeHeard

For a look at our video capabilities, visit our YouTube channel.
We're working throughout the Stay-at-Home order. We can help with Crisis Communication, Social Messaging, Video Production & More.

If you're still working and struggling with what you can do to grow your business through the current shelter in place order, let's discuss!