These days, the internet is overflowing with information. There is a website for anything and everything! Still, some companies believe they don’t need a website for their business. They might say their business is too small, their clientele doesn’t use computers, they’re getting enough business as it is without a website, or sometimes they say a website is too expensive. Cheap websites can be created by anyone, but having a legitimizing presence website is crucial to retaining and expanding your business in an increasingly digital world. We want to dispel the misconceptions and emphasize the benefits your business can realize with a website. In this Deloitte study commissioned by Google, researchers found that some of those benefits include increased revenue, heightened brand awareness, 24/7 connection capability, improved internal and external communication, streamlined lead generation, among many more.
There are different types of websites you can build depending on your business and your goals. One of the most standard types of websites is the legitimizing presence website. The goal of a legitimizing presence website is to generate phone calls. The objective seems backwards: drive people to your website in order to generate phone calls. But that’s exactly what a well-designed legitimizing presence website does. It establishes your business in a tangible way. People browse your website for the information they need in order to feel satisfied that engaging in business with you is the right choice. Here are some reasons to consider building a legitimizing presence website for your business:
The number one reason why your business will benefit from a legitimizing presence website is because it builds trust. For businesses, the internet has become an indispensable tool to attract and secure customers. But as a consumer, it’s not always easy to tell if a business or a website is legitimate or not, and it’s not worth the risk to do business with a potential scam. This is just one reason why having a trustworthy website is so important. With a legitimizing presence website, you establish your business as a reliable supplier of goods or services.
Consumers need to sense the authenticity of your company when they’re evaluating whether or not to do business with you. How do you create trust with your website? Here are a few techniques to get you started. It all starts with the design quality. When people first land on your homepage, they want to see a well-organized and visually appealing page. Being able to easily navigate your website is crucial during that first impression. Typos and broken links are not becoming, so it’s important to pay attention to details, review your content, and update often. Another essential element to building trust is upfront disclosure. Display your contact information, location, and prices or fees, if applicable. Transparency shows people that you have nothing to hide, and your visitors will appreciate that. You can also build trust by using testimonials and linking your business’s social media to your website. This brings a human element to your website and helps prove your credibility. Plus, social media links and shares will help boost your marketing efforts and get your business in front of more potential customers.
What We Can Do
Are you interested in creating a new website or revamping your current one? JRS Marketing Communications can construct a comprehensive plan to achieve your goals. With over 20 years of experience and understanding of modern marketing methods, we’ll ensure you’re getting the most out of your website and that you’re making a lasting impression. Here are the steps we’ll take to get the process started:
If you’re ready to get started, give us a call today at (312)339-9359.