Legitimizing Presence Website Development
These days, the internet is overflowing with information. There is a website for anything and everything! Still, some companies believe they don’t need a website for their business. They might say their business is too small, their clientele doesn’t use computers, they’re getting enough business as it is without a website, or sometimes they say a website is too expensive. Cheap websites can be created by anyone, but having a legitimizing presence website is crucial to retaining and expanding your business in an increasingly digital world. We want to dispel the misconceptions and emphasize the benefits your business can realize with a website. In this Deloitte study commissioned by Google, researchers found that some of those benefits include increased revenue, heightened brand awareness, 24/7 connection capability, improved internal and external communication, streamlined lead generation, among many more.
There are different types of websites you can build depending on your business and your goals. One of the most standard types of websites is the legitimizing presence website. The goal of a legitimizing presence website is to generate phone calls. The objective seems backwards: drive people to your website in order to generate phone calls. But that’s exactly what a well-designed legitimizing presence website does. It establishes your business in a tangible way. People browse your website for the information they need in order to feel satisfied that engaging in business with you is the right choice. Here are some reasons to consider building a legitimizing presence website for your business:
- It puts your business on the map–literally. Having a website means that people can find you and read about who you are and what you do at any time of day. Your website will also show up in Google search results, which can be a great tool to bring new customers directly to you. Being discoverable also helps create trust, so that customers feel comfortable moving forward, making contact, and doing business with you.
- It establishes your brand. There are strategic ways to design your website so that it gives the impression you intend it to. With a legitimizing presence website, you create your own story. Your narrative will come through in different ways, such as in the design of the landing page, in your about page, and in the content you produce. Writing a blog with articles about industry-specific topics shows your personality and expertise. It’s also a great way to showcase your services. Your website is your customer’s first impression of your business. You want to make sure it is a perfect snapshot of who you are and what you have to offer so you can use it as an advertising tool.
- It makes you competitive. People are more likely to engage with a business if they have a website. Let’s face it–your competitors have websites! If you’re not putting your best foot forward, then you’re giving customers a reason to shop somewhere else. It’s common for companies to have social media accounts through platforms like Facebook or Instagram. While these can be great tools, you shouldn’t rely on them to be the face of your business. They should support your website as yet another marketing channel through which you can reach more customers and set yourself apart from the competition.
- It saves you time. Providing information to your customers takes considerable time and effort. With a legitimizing presence website, your website can answer common questions so you don’t have to. It provides all the general information people are looking for during that initial interaction. You can have a frequently asked questions page too, which gives you another opportunity to infuse your voice and values into your message. Plus, your website is available 24/7. So, it’s always working for you, day or night, even outside of your normal operating hours.
The number one reason why your business will benefit from a legitimizing presence website is because it builds trust. For businesses, the internet has become an indispensable tool to attract and secure customers. But as a consumer, it’s not always easy to tell if a business or a website is legitimate or not, and it’s not worth the risk to do business with a potential scam. This is just one reason why having a trustworthy website is so important. With a legitimizing presence website, you establish your business as a reliable supplier of goods or services.
Consumers need to sense the authenticity of your company when they’re evaluating whether or not to do business with you. How do you create trust with your website? Here are a few techniques to get you started. It all starts with the design quality. When people first land on your homepage, they want to see a well-organized and visually appealing page. Being able to easily navigate your website is crucial during that first impression. Typos and broken links are not becoming, so it’s important to pay attention to details, review your content, and update often. Another essential element to building trust is upfront disclosure. Display your contact information, location, and prices or fees, if applicable. Transparency shows people that you have nothing to hide, and your visitors will appreciate that. You can also build trust by using testimonials and linking your business’s social media to your website. This brings a human element to your website and helps prove your credibility. Plus, social media links and shares will help boost your marketing efforts and get your business in front of more potential customers.
What We Can Do
Are you interested in creating a new website or revamping your current one? JRS Marketing Communications can construct a comprehensive plan to achieve your goals. With over 20 years of experience and understanding of modern marketing methods, we’ll ensure you’re getting the most out of your website and that you’re making a lasting impression. Here are the steps we’ll take to get the process started:
- First, we’ll evaluate the content of your current website or we’ll discuss your business goals to get an idea of the structure you want for a new website. We want to be sure it accurately represents your business and that it establishes your expertise and credibility. We take into consideration that different industries have different web design standards, and we’ll use that to our advantage as we lay out our plan.
- Next, we’ll study your website traffic to determine how existing visitors come to and use your website. Perhaps you are struggling to increase the number of people that visit your website. We can help determine what might be holding you back. Navigation tools, layout, content and loading times are just some of the things we’ll be looking for.
- Finally, we’ll create a strategy and put our plan into action. We’ll devise a plan for search engine optimization (SEO) to improve your content ratings. We’ll also help you improve and create new content with our team of copywriters and video production services. To further boost user engagement, we’ll also increase traditional marketing tactics to promote your strong branding message.
If you’re ready to get started, give us a call today at (312)339-9359.
