The global scale and continued uncertainty around COVID-19 is a first for us all, but without question, this is not the first time businesses of all sizes have been put to the test. A business owner is no stranger to crisis management, however, the barometer of management crisis may have changed. How we adapt to such unprecedented times, how we evolve and remain agile is what will keep a business standing and thriving nevertheless. Joe Skibbie, the president of JRS Marketing Communications has had the same mounting task, to keep going, to remain agile and continue to support the small business community.
Join us on January 26th 9:00am CST at our “Whatever You Do, Don’t Stop!” virtual event and you will have the opportunity to ask your business survival questions and also take a look at some of the tools Joe and his Team have been using.
As a small business owner, you’re the primary source of strategic direction, the business plan is in your hands, you are making it happen! Which is why the way you run your business, the decision making, the way you are wearing and carrying your multiple hats is having an incredible impact on the success or failure of your venture. Of course, your trusted and talented teams play an immense role not only in the quality of the organization, but the leadership of these teams is inherently the responsibility of the business owner.
According to the Small Business Advocacy Council in Illinois alone, small businesses are employing about 2.5 million people or 45.1% of the state’s private workforce. Comparably, in Indiana small businesses are employing about 1.2 million people or 44.9% of the state’s private workforce. These numbers are sending a powerful and positive message, they represent the immense work of the small business owners, their dedication to support and contribute economically to their communities.
Remember the plan you’ve set, the strategy you followed to lead you and your venture to success? It’s time to revisit this critical piece of guidance for your business. Planning ahead is key to business survival, even in uncertain times!
Whatever you do, don’t stop! Find ways to flourish in times of crisis, as it will positively impact the future of your business and potentially the future of the industry itself.
As Franklin D. Roosevelt said: “A smooth sea never made a good sailor.”
It’s critical to not only stay connected to your customers, but also think of ways to reach new audiences. The opportunities that exist right now are unprecedented. Customers want to see positive and uplifting messages. With everyone spending exponentially more time in front of a computer, tablet, or smartphone, the time to go digital is now. New online strategies could take you and your business to new heights.
Recent numbers support an overwhelming “Go Digital” message:
Addressing specifically the COVID-19 emergency relief, the United States Chamber of Commerce has provided a list of resources and guidance for the small business community. It’s very important for small businesses to stay informed from credible resources. It can be overwhelming worrying about personal, family and employee safety while determining what the financial impact on your business may be.
While you’re navigating the uncharted waters and trying to move forward, there are many success stories from across the globe. Companies have reinvented themselves and are paving the way for us to learn from their experiences. These organizations haven’t stopped, they were resilient and pushed through against the current. It paid off. It paid off for their employees, families, local communities, and beyond.
We’re increasingly aware that small local businesses count on all of us for business survival. Spending locally means supporting your local economy, local businesses are owned and operated by your neighbors! More money stays in a community when purchases are made at locally owned – rather than nationally owned businesses. Search for your local #hashtags and be a part of the “Support local” movement: #inthistogether, #312, #chicagotogether, #219local, #219, and more! Be creative, plug into active local communities by searching for hashtags relevant, and joining the conversation.
Ideas on how to support local businesses while respecting the #shelterinplace and #socialdistancing orders:
We’ve got ideas and resources to help execute them. The only path is forward, let’s be proactive in this time and lay the foundation for our future together. Could you revolutionize your business by having a digital imprint worthy of your venture? We’re here to help with professional expert support – better yet – Digital Marketing Superheroes!
Examples of the digital exposure we can help with:
Prominent Web Popups
Video Production and Distribution
Social Media Posting
Website Development or Facelift
(SEO) Search Engine Optimization
Here at JRS Marcom you will find expertise, compassion, and a great conversation! Our founder Joe Skibbie is a traditionalist with over 20 years of experience helping businesses “#BeSeen” & “BeHeard”. Joe believes more business gets done with the shake of a hand than the click of a mouse. Joe understands the rapidly shifting Communications environment and brings his experience as a Small Business Advocate and Entrepreneur to his clients. Joe has a grounding in traditional communications yet understands how integrating digital marketing strategy can expand a campaign’s reach. Joe’s passion is helping his clients grow, Joe is anxious to help you #BeSeen and #BeHeard.
Here are some things you can do to keep Marketing during the crisis: