Not all marketing and advertising agencies are created equally. This is an important fact to keep in mind when you begin your search for a digital marketing agency. There is one out there that perfectly fits your needs, and you can find it if you know what to look for and where to look. Your first step is to know what a top digital marketing agency looks like so you can discard the rest before investigating further.
So, what should you look for? What actually makes a top digital marketing agency?
The Latest Technology
The key word here is digital. When you’re searching for a digital marketing agency to be your partner, you need to know they’re working with the very best technology. We’re not just talking about the latest computer models, either. The amount of software available to marketers is vast and varied, and most of it works to enhance or increase your results.
Just keep in mind that a top digital marketing agency won’t have all the latest and greatest just because it’s available. They will be discerning when choosing the platforms, programs, and equipment that best suits your needs. You should ask them questions regarding how your goals will be tracked, what software tools they use and if you will have the correct data to make future decision making easier.
To make wise technology use decisions, the best digital marketing agency will employ experts in their chosen fields. Investigate the employees to determine their knowledge level in web development, Search Engine Optimization (SEO), paid media, social media marketing (SMM), content marketing, and software development.
An Eye Toward Trends
Let’s be honest: Catching the eye of the modern consumer often requires elements of virality. A good digital marketing agency always has a finger on the pulse of the latest trends, particularly those that will reach your target audience, so that they can help create campaigns that will reach the largest possible number of people.
Again, there is a caveat here. The best digital marketing agencies also know when to avoid certain trends, especially those that could be a hot button. Backlash is never a good look for any brand, no matter how many eyes it may draw. The old adage, ‘there’s no such thing as bad press’ does not apply anymore.
An Eye Towards the Future
The ability to catch the latest trends with your marketing activities is a particular gift any top digital marketing agency will have, but there are few that can accurately predict future trends. Those that can see where pop culture, technology, and strategy trends are going can develop campaigns that catapult your brand ahead of the competition.
No matter how knowledgeable the team, you can’t expect them to take your campaigns and run with them without your input. They should ask several questions about your brand, your brand voice, your messaging, your mission and vision, and your target audience. They should thoroughly explain their recommendations for your marketing strategy, clarify any unfamiliar terms or suggestions, and present reports of their progress at regular intervals.
There are dozens of other characteristics that make up a top digital marketing agency, such as management skills, organization, problem-solving abilities, data analytics, time management, and so much more, but they’re all to be expected from any digital marketing agency. You deserve a digital marketing agency that goes above and beyond so that you can also go above and beyond for your buyers.
If you’d like to work with a top digital marketing agency, reach out. We’d love to see if we’re the fit you’re looking for. Let’s start the conversation today!