Did you see our new JRS Mar/Com video…about video marketing? If you haven’t, check it out. It’s just 45 seconds.

Here’s why we’re blogging about a video to put video marketing in front of you: video is an increasingly powerful tool in the marketing toolbox. Why?

  • People love videos. In fact, 250 million people in the US watch videos…and they’re watching multiple times per day (and week). And they’re watching videos across devices and formats.
  • People especially love videos from brands they admire or follow. According to research from HubSpot, 54% of customers want more video content from these brands.
  • Videos drive conversion—of high-quality traffic to your site, from social media sites to your site, and ultimately help to drive sales. They’re effective.

Videos are especially effective at presenting your business and products or services in an easy-to-understand format. They’re also great for making announcements, explaining your business’s history, and giving tours of your site. And, in our virtual and hybrid world, video is a great way to engage customers, deliver event content and professional development and much more.

Now that you know why video marketing is so powerful—go watch our video. Then call us to help you make yours. We offer half- and full-day shoots that help you take your content and marketing to the next level.