If you have a small business, you need a website. And if you have a website, you need one that will accomplish your goals. What features does a small business website need? Can you get affordable website design services on a budget?
We have the answers you are looking for, and they are much simpler than you might think.
Top five features you need for your small business website:
To get started, you don’t need everything plus the kitchen sink, just five key components.
- SEO-optimized copywriting
- Review Widget for Testimonials
- A contact form
- Google Analytics
- Mobile-friendly and easy to navigate
Search engine optimization (SEO) enhances your website’s visibility and rank on search engine results pages. SEO attracts organic traffic (meaning non-paid) to your website by improving its relevance to search engines like Google. You can optimize your website for SEO using keywords, posting great content, meta tags, and more.
When creating your site, you or your web designer will need to do some research on which SEO terms and elements are best suited to promote your products and services to your ideal customer. A successfully SEO-optimized website will have a wider reach and appear higher in search engine results when your potential customers go looking for the products and services you provide. When shopping for a small business website, look for SEO-optimized web design packages.
A review widget for testimonials will automatically upload any reviews for your business to your website. For new customers curious about your products and services, reading testimonials from satisfied customers will increase their confidence and excitement about doing business with you. You can set the parameters for which reviews upload, for example, only reviews with four plus stars or more.
Customers want to be able to get in touch with you, this is why a contact page is so important. But you also don’t want thousands of fake contact entries to sort through to find your real customers! This is why you need a contact page with reCAPTCHA forms. ReCAPTCHA forms are security measures used to differentiate between humans vs bots, these security measures come in the form of simple puzzles or images that must be solved. (If you’ve ever had to select all the photos containing pieces of sidewalk, you’ve used a reCAPTCHA form.)
These security measures protect your website from cyberattacks and clear the way for your real customers to contact you smoothly without getting lost in your inbox.
Google Analytics (GA4) tracking. Google’s latest version of their analytics platform is designed to provide a more user-centric approach to tracking and analyzing websites and apps. GA4 gives more detailed insights into user and customer behavior and includes enhanced privacy controls to keep up with privacy regulations. GA4 offers predictive analytics and direct integrations that can help businesses make data-driven decisions (a game-changer for creating an effective marketing strategy).
Mobile-friendly and an easy user experience, which means fast loading speeds and easy site navigation. Every one second delay in loading causes a 15 percent decrease in satisfaction among customers (we’ve all been that dissatisfied customer before, right?). You want a site that communicates quality, ease of doing business, and a smooth experience for your customer.
After over a decade of website building for our clients and the new technology that’s come along the way, we’re excited to launch our Name Your Price Websites: affordable, high-performing websites tailored to meet your budget and need.
The combination of all five of these features leads to an optimal funnel, AKA as little friction in the buying process as possible.Your site will reach a broader audience, gain new customers and positive reviews, and give you continual user analytics that help you make data-driven decisions moving forward.
