Imagine you are a small business owner who has decided to expand your online reach by hiring a digital marketing agency. This is a big step for your business, and you are excited about the opportunities ahead.
Making the most of your marketing dollars is important, which is why you want to hire a digital marketing agency with proven results and an innovative approach. But since digital marketing is often a team endeavor, you also have a part to play in your success.
Here are a few ways to partner with your small business marketing agency to maximize your results!
Share your brand’s social posts
Your personal network and your business network may not intersect much. But you never know when a person from your world could become a new customer or provide an important business connection. Your marketing agency is working hard to spread the word, so join in by sharing your business posts in your private network.
Compile all brand content in one, easily accessible place
Give your marketing agency access to all your brand’s photos, videos, and written content to streamline efficiency and communication. Create a Google Drive with folders for all your various forms of content and give access to your marketing team. Teamwork makes the dream work, collaborating through a Google Drive means everyone gets their job done faster, better, and in the same location.
Establish clear communication channels and check-ins
Ensure your marketing team has the correct contact information to reach you and your employees or staff. Let them know what hours and days you will be available, and how they can leave a message if you are unavailable. Respond to requests and messages promptly so that your marketing team doesn’t have to waste time spinning their wheels.
Scheduling regular check-ins where everyone can be updated is another way to streamline communication and keep everyone on the same page. Determine with your marketing team how often a check-in is necessary and establish a routine for the check-ins, so your time is used efficiently and pleasantly.
Collect customer emails
Email marketing is a powerful form of digital marketing, but not all small businesses can easily collect customer emails online (like a local car wash). Come up with a creative way to collect customer emails (perhaps a free car wash giveaway that requires an email address for entry!) and share those email contacts every month with your team.
Be open to feedback, share your insider knowledge
Odds are, your digital marketing agency is going to have more marketing expertise than you do, and that’s great! You hired them because they know how to market, and you know how to run your business. Stay open to their feedback and suggestions, even if what they say surprises you. Remember, your success and theirs are linked together, when you win, they win.
You are the expert on your business, and you may have insights, history, details, and experiences that can offer greater insights and tools to your digital marketing agency. Share who you are, the why behind your business, what you do and how, and how it has impacted your customers. And if you get customer feedback, pass that along to your marketing team as well, you are in this together!
Be ready to adapt
Adapting to change can be challenging for some, particularly legacy businesses with a long history. A good marketing agency’s goal is not to change the soul of your business but to help your business grow and thrive in a constantly evolving digital landscape. Be willing to work with your marketing agency when they suggest an adaptation.
Digital marketing can feel daunting to many small business owners. It doesn’t have to be if you hire the right marketing agency, and collaborating with your marketing team is the key to success for both of you.
JRS Mar/Com is a leading marketing and communications agency dedicated to delivering innovative solutions that drive business growth. With a commitment to excellence and a focus on emerging technologies, JRS Mar/Com empowers businesses to achieve their marketing goals in a rapidly evolving digital landscape.
