Using Social Media Marketing to Spread Your Message

Who: Joe Skibbie of JRS Mar/Com

What: Using Social Media Marketing to Spread Your Message

When: Monday, September 21, 2020 9:00 – 10:30 AM CDT

Where: Online Seminar Hosted by The Northwest Indiana Small Business Development Center


If you are like many entrepreneurs and small business owners, you may have run out of time to do everything well. For example, are you keeping your business social media accounts current and relevant?  Managing your social media presence is an important element for your business to be seen and be heard.

Whether you are working with a paid vendor, or managing your businesses social media presence in house, you may not be getting the return you would like. After all, what is the desired return from your businesses engagement in social media? Do you need to be on every social media platform? Is it cost effective? Have you set specific goals tied to measurable metrics? How are you measuring the return?

5 Tips for Using Social Media That Generate Returns:

  • Install Google Analytics on your website – If you are unaware of your website’s traffic counts and where that traffic is coming from, how can you evaluate future Marketing Decisions? Google Analytics provides a remarkable amount of data that can help you to gain insight on your business’s online presence. It can help to identify who is clicking on your site through demographic data such as sex, age, location and more. You can use Google Analytics data to improve your ranking on search engines.  The data can help you target your advertising.  It’s a powerful tool, it’s easy to set up, doesn’t require you to use Google as your website host, and best of all, it’s free!
  • Write about your Unique Selling Proposition (USP) – this is a combination of who you are, what you do, and what makes you special. Is it your product or service? Is it your comfortable and relaxed lobby environment? Maybe it’s the staff you employ. If you have a mission statement, you may wish to include elements of that in your USP. If you are new to blogging, using elements of your USP may be a good place to start.
  • Host your writing on your website’s blog page – The more you write, the more distinctive value you provide. Frequently updated, relevant content is why people visit websites. If you aren’t providing value through your content, they’ll go elsewhere. A blog can be a powerful tool that allows you to communicate your message on your schedule. A blog should establish a personality or “voice” in your writing that you want to be identified with your business. Blogging is a great way to add a more personal and timely form of communication to your readers.  Having and frequently posting to a blog with relevant content brings credibility to your business and establishes you as an expert in your subject matter.
  • Establish profiles on multiple Social Media Sites – Your business belongs on social media. Facebook, LinkedIn and Twitter are the standards. Google+ helps with reviews and search ranking. If you are an advanced user, try Pinterest, Instagram and Reddit. Different brands and different personalities see varied results. Your Brand’s personality is on display, it may click in numerous places, and it’s important to be where your potential customers are clicking.
  • Share often – People want to do business with someone they know, whether through staff features, interior shots, product demonstrations, etc. You have more content to share than you think you do. Provide as much insight as you are comfortable with and do it regularly. It is important to be heard and be seen. Social media is a cost effective way to get your message to prospective clients in ways that are as unique as your business.

These 5 Tips for Using Social Media That Generate Returns for your Business are intended to increase traffic generation to a website. More traffic means more contact form submissions, more phone calls, and more sales. Among the measurable metrics, you will be able to analyze increased traffic to your specific blog page as well as to any links in the content you choose to share across social media.  This type of feedback can help you stay in touch with your potential customers’ interests as it relates to your social media campaigns. Oftentimes, the traffic you are driving is pre-qualified by the topic of the article they are reading.


JRS Mar/Com is an Arlington Heights, Illinois Digital Marketing Agency focused on implementing impactful marketing activities that positively affect revenue. Everything we do is geared towards helping your business #BeSeen & #BeHeard. Whether you need tips for using social media, or help in gaining search rank for industry keywords, we can help.

Past events:

Social Media That Generates Returns

Who: Joe Skibbie of JRS Mar/Com

What: Social Media Marketing That Generates Returns

When: Thursday, 05/28 8:30-10:00AM

Where: Harper College Small Business Development Center (1200 West Algonquin Road, Palatine, IL 60067)
Phone: 847.925.6000