Marketing your small business can be a challenge. After all, we’re the drivers of the economy and employ more than half the nation’s private workforce. Marketing your small business is a full-time job, along with keeping the books, managing operations and human resource management. Small business marketing doesn’t have to be so challenging.
Did you know? There are 5.6 million registered employer firms in the US that count as small businesses—meaning they employ 500 or fewer workers. Of those:
These stats tell us that American business is overwhelmingly small business, and that—collectively—small businesses play a vital role in the economic health and growth of our country (all stats are from the US Census Bureau’s Annual Survey of Entrepreneurs).
Not only does small business drive the national economy, it also drives the local economy. When you spend money with a local business, 48% of your purchase goes back into the local economy. When you spend with a chain, only 14% does—less than a third as much. It’s easy to see how buying and spending local has a direct economic effect on your community. This is called the multiplier effect, and when those dollars are spent again locally, the cycle continues.
What does all this mean when it comes to JRS Mar/Com? It means that, as a small business, we’re already in the small business owner’s corner. We love nothing more than helping other small business owners win mindshare and new customers. We love it when we’re able to generate increased sales and create brand awareness for client products and services. As a small business, we know firsthand what good marketing, top-notch work, and excellent support really means to the vitality of a business.
Every day, our focus on helping the small business owner looks like this:
From Managed WordPress Hosting Packages to content strategy, writing services, emails, social, and more, we’re here to help you market your small business with good work that builds awareness.
Ready to focus more time and energy on doing what you do best—and let someone else handle the marketing? We’d love to help.