Artificial intelligence (AI) is rapidly changing our world. From humanoid robots (cool and also kind of freaky) to the plethora of AI tools available to anyone in the world, Pandora’s box has been opened and we “AIn’t” going back to the way it was before.
AI is just like any other tool; when used correctly and in the appropriate context, it can be leveraged for you so that you can work smarter, not harder. Digital marketing is one of the key areas where AI can help you grow your marketing reach by leaps and bounds and save you hours of time and research.
If you’re looking for “hands-on” guidance on learning how to unleash the power of AI for YOUR marketing, join our free webinar on April 1st, Small Business Graphics Made Simple with AI.
Otherwise, read on for tools and tips on how to put AI to work for you in marketing your small business.
Generation
AI generation is where AI systems create content based on data, patterns, and machine-learning techniques that enable the AI system to mimic human creativity. This could include text, images, music, and more. A few AI generation tools include ChatGPT, Jasper, Midjourney, and DALL-E.
For content creation, you might use AI generation to:
- Create an online marketing campaign to reach a target demographic
- Write promotional or client emails
- Create a YouTube script for your business channel
- Compose a short piece of music to feature in social media posts
And we’ve barely scratched the surface of how AI generation can come in handy.
SEO Optimization
Search engine optimization (SEO) is a process that improves a website’s visibility to search engines. By incorporating keywords, content (like SEO blog posts), and other technical aspects, optimizing your site for SEO increases the chances that your site will appear higher in someone’s search engine results.
AI can be leveraged in your SEO optimization because it can analyze large amounts of data to identify patterns and trends relevant to your business. A sampling of the AI tools designed to aid you with SEO are Surfer SEO, Ahrefs, Jasper, and Semrush.
For SEO optimization, you might use AI to:
- Find the best SEO keywords
- Provide insights on the best strategies in your industry
- Recommend improvements to your website
Personalization and Targeting
Defining the specific target market for a product or service is a way to maximize your digital marketing efforts and dollars. This enables you to personalize your content and target the specific customer most likely to respond. Tools like Insider, Braze, CleverTap, Adobe Target, or Dynamic Yield are designed to help you personalize and target your marketing.
AI can help you with personalization and targeting by:
- Analyzing data on customers based on their preferences
- Recommending products and services to customers based on their browsing history
- Creating personalized email marketing campaigns
- Optimizing your website to reach your target audience
Analysis and Insights
Using AI-powered tools such as Google Analytics, HubSpot, Zoho Analytics, Semrush, and HootSuite (to name just a few) can massively increase your marketing strategy. These AI tools will help you:
- Analyze your customer data
- Find trends and customer preferences
- Create and build targeted campaigns to reach your ideal customer
AI-generated content does not always come out perfectly; you will still have to tweak and edit the end products to fit your final vision. But using AI can inspire you, create a framework for you to fill in, and get the ball rolling when you need help overcoming creative blocks. AI can also be useful for research, expanding your knowledge base quickly, and giving you the tools and language to reach your customers.
We live in an AI world, and if you learn how to wield it, AI can become your superpower sidekick for digital marketing.
JRS Mar/Com is a leading marketing and communications agency dedicated to delivering innovative solutions that drive business growth. With a commitment to excellence and a focus on emerging technologies, JRS Mar/Com empowers businesses to achieve their marketing goals in a rapidly evolving digital landscape.
