JRS Mar/Com Featured in Green Industry Pros

Jul 3, 2026 | JRS Mar/Com

We’re proud to share that JRS Mar/Com was recently featured in Green Industry Pros, a leading trade publication for the landscaping and lawn care industry.

In the article, “6 Steps Landscape Companies Can Do to Market Themselves in GenAI,” by our very own Grace Gidman, our team breaks down how AI-powered search is changing the way homeowners and businesses find landscaping, lawn care, and tree service companies — and what green industry businesses can do right now to stay visible and competitive.

What the Article Covers

The piece walks through six practical, no-fluff steps landscape companies can take to make sure their marketing keeps up with how customers actually search today, including:

  • Understanding how AI search tools are changing customer questions
  • Making website content specific enough to answer real customer needs
  • Structuring service pages so they get noticed by both search tools and people
  • Using photos, reviews, and project proof to build trust
  • Keeping local search fundamentals like Google Business Profiles up to date
  • Simple, actionable first steps any company can implement this week

Why It Matters

This feature reflects the work we do every day at JRS Mar/Com: helping service-based businesses — especially in the green industry — build marketing strategies that connect with real customers, adapt to new technology, and drive actual growth.

Read the full article on Green Industry Pros: 👉 6 Steps Landscape Companies Can Do to Market Themselves in GenAI

About Green Industry Pros

Green Industry Pros is a leading industry voice that keeps landscape contractors and equipment dealers up to date on the latest products, trends, technologies, and business strategies to support growth, productivity, and profitability. With more than a decade of business management content, the publication reaches corporate management and supervisory personnel at landscape companies across lawn maintenance, installation, lawn care, and irrigation, as well as power equipment dealers.

About JRS Mar/Com

JRS Mar/Com is a full-service digital marketing agency based in Chicagoland, helping small and mid-size businesses #BeSeen and #BeHeard. With decades of combined experience across SEO, paid advertising, website design, social media, and video marketing, the JRS team builds lead-generation strategies that help clients grow their online visibility and turn prospects into loyal customers — including landscape and lawn care companies across the country.

Want marketing insights and strategy tailored to your business? Contact JRS Mar/Com to learn how we can help you grow.