Agency-Driven Marketing Triumph Enables Client to Build In‑House Marketing Team
How does a successful tree service navigate client growth, expanded digital reach, and multiple new acquisitions?
The client hired JRS Mar/Com as an external marketing team to implement sustainable marketing strategies that would allow for growth and an expanded client base. This effort was so successful that the client eventually was able to hire their first in-house marketing staffer.
Company Profile
INDUSTRY: Arboriculture Industry
SERVICE AREA: Domestic/Local
SERVICES: Professional Tree Care, Tree Removal, and Consulting Services
Key Outcomes
32
Top Page Keyword Rankings
2000+
Backlinks to Website
240
Referring Domains Peak
The Challenge
The client was running a successful tree care service but wished to grow their digital presence and marketing strategy without jeopardizing their SEO rankings. They needed to present a more regional presence to position themselves for acquisition in the future. JRS Mar/Com brought marketing expertise with knowledge of SEO, data analysis, and the ability to absorb multiple acquisition target websites into their approach. A strategy had to be created that could reach short, intermediate, and long-term goals.
Problems to Solve
- Implement daily marketing strategies while maintaining long-term goals
- Optimize the website and content for higher SERP rankings
- Absorb new acquisitions without negatively impacting SEO
- Employ a branded term strategy to defend against competitors
- Create a sustainable marketing strategy that could eventually be handed off
The Solution
Our JRS team worked with the client to expand their client base through paid ad campaigns, content, and building backlinks to other websites. As the client’s business grew, they acquired multiple other tree care firms that needed to be integrated into daily operations without negatively impacting their SEO or frustrating customers. We addressed this need by rolling the domains into a unified strategy and setting up forwarding and redirects to ensure web traffic from the acquired sites would benefit the client. Our PR efforts generated numerous earned media placements in local and regional media.
A branded term strategy was also developed to defend against competitors. These relevant keywords and unique identifiers ensured the client maintained top search visibility. Over time, we built out a backlink profile to over 2000 websites, strengthening the client’s website’s SEO authority and credibility for search engines. Our team optimized the client’s website with 335 keywords, with over 25% in the top 20 rankings on Google. Our team’s success was fully realized when the client hired an in-house marketing employee to carry out the strategy we created.
The Process
We worked with the client to expand their business by implementing savvy marketing strategies and maintaining their current SEO presence while adding new acquisitions. The positive result was that the client grew to the point of being able to hire in-house marketing.
- The JRS team optimized the website with targeted keywords for higher rankings.
- Created a branded term strategy to defend against competition.
- Rolled new domains into the current strategy and provided forwarding and redirects when necessary.
- All this led to the client bringing marketing in-house.
The Outcome
- 85 of 335 keywords ranking in the top 20 on Google
- Smooth integration of new acquisitions with no loss of service to customers
- Transitioned maintenance ready strategy to incoming team
Top of Page Rankings
%