Driving Annual Sales Growth 133% with Digital Marketing

How does a small business take control of its e-commerce strategy to accelerate its growth?  Success involved reinvigorating its brand, establishing a social media presence, and capturing more of the market with smart digital strategy.

Company Profile

INDUSTRY:  DTC e-commerce
SERVICE AREA:  National, with 20+ years in business
INDUSTRY SPECIALTY:  Home Maintenance

Key Outcomes

%

YoY Sales Growth

%

Growth in Web Traffic

Monthly Site Visits

The Challenge

Founded by an inventor passionate about the product, this small business had relied for 20 years on resellers — including, in recent years, the Amazon and eBay marketplaces. But sales were flat. New leadership was ready to take on the challenge of a different business model — direct to consumer (DTC). The pandemic acceleration of digital purchases presented the ideal moment with potentially significant upside.

Company leadership needed a strategy to drive every aspect of its digital marketing, from its brand to a new e-commerce site, social media strategy, content, and campaigns. The client turned to the JRS Mar/Com team to lead the way.

Problems to Solve

  • Establish digital marketing strategy
  • Develop a brand
  • Launch direct-to-consumer (DTC) e-commerce site
  • Boost web traffic
  • Establish social media channels and grow following
  • Increase sales

The Solution

The JRS Mar/Com team started by understanding the businesses history, goals, and market. Through leadership interviews, keyword research, and competitor analysis, we developed a new, digital-first brand. We paired it with a new e-commerce enabled website and videos and built a social strategy to engage consumers. The team managed every aspect from copywriting and design to production and posting.

Key Points

  • The new website helped the company increase site visits to 1,800 monthly, growing web traffic by 141% year over year
  • The JRS Mar/Com team originated the company’s social media presence on five social channels
  • Over the first 6 months, social engagement grew to 307 Facebook followers and over 4,000 YouTube views
  • Campaign and social media engagement increased Amazon page visits and sales

Outcomes

133%

YoY sales growth

141%

Web traffic growth

1,800

Monthly site visits

4,000

YouTube views