B2B Answering Service Boosts Web Traffic By 247.3% in 60 Days Using SEM
How does a successful, 100 percent woman-owned answering service expand its reach with little to no marketing strategy?
Creating short-term, intermediate, and long-term goals combined with consistent marketing strategies are the keys to success. This client decided to take a leap of faith and hire JRS Mar/Com digital marketing experts to expand their online reach.
Company Profile
INDUSTRY: Telephone Answering Services
SERVICE AREA: Domestic
SERVICES: 24/7 Call Answering and Data Collection
Key Outcome
%
Increase in Web Traffic
The Challenge
This client was running a successful business with competitive offerings, great reviews, and services valuable to a wide range of industries; however, they lacked consistency and results in their marketing activities. The web environment was neglected and unsecured, and user experiences for the client’s internal team and customers were lacking. Updating the website, conducting keyword analysis, and implementing paid ad strategies were not on the client’s radar as a way to increase their web traffic.
The client was doubtful whether hiring a digital marketing agency would help, particularly with their limited budget, but JRS Mar/Com saw significant opportunities to help the already successful business grow.
Problems to Solve
- Update the website
- Improve the user experience for the administrators and customers
- Conduct keyword analysis to integrate into the website
- Develop a marketing strategy with short, intermediate, and long-term goals
- Launch content and paid ads strategy
The Solution
Our team prioritized updating the website and successfully migrated to an open-source WordPress website that allowed for more flexibility in vendor selection. Updating the user experience was another top priority, making the site user-friendly and preparing it to receive increased content, traffic, and conversion activity. The JRS team conducted keyword analysis that allowed for the site to be titled for the high-volume terms that would help organic traffic as well as give a short-term path for enacting a paid ads strategy.
The client was responsive and communicative, open to our strategies and recommendations. Together, we defined the desired goals and created a marketing calendar that addressed the short-, intermediate, and long-term marketing goals. The client has continued to give updates, enabling the JRS team to review metrics and adjust resources and efforts to be used most efficiently.
The JRS media outreach team also secured a feature on a nationally recognized podcast for the client. The media outreach efforts began solely as a backlink-building strategy for SEO but turned into national media coverage, gift-giving guides, podcast interviews, and more for the client.
The Process
We created a marketing strategy and continued to adapt it using data-driven metrics. Our clients were already running a successful business but needed to adopt consistent marketing strategies to widen their online reach and bring in more traffic and conversions.
- The JRS team invested in a consistent marketing strategy, reviewing and tracking data using the free tools from Google Analytics and other web development environments and then responded accordingly.
- A top-of-funnel keyword strategy was implemented to drive initial awareness traffic, followed by a robust content marketing strategy that answers key questions business owners face when considering an answering service.
- Paid ads brought new customers to the site where they stayed because of the targeted content.
- All this led to a 247.3% increase in web traffic for the client.
Outcomes
- Calls from new customers finding the business on Google
- More people reaching out for additional information on the client’s services
- Increase in likes and shares on social media
INCREASED WEB TRAFFIC
%
Growth in new user visits to their services page
%
Growth in new user visits to their contact page
%