Spring is here, delighting us all with warmth, color, and new growth! Spring provides not only the opportunity to start wearing your favorite flip-flops again, but also to create impactful seasonal promotions and campaigns.
Research on consumer behavior shows that spring brings an increase in web traffic and dollars spent on clothing (it is prom and graduation season), lawn and garden products, and holiday spending for holidays such as Easter and Mother’s Day.
Whether your small business sells these products or not, you can still take advantage of consumers’ willingness to shop by employing some savvy spring marketing. Here are seven ways to use spring marketing strategies for your small business.
#1 Spring sales and promotions
“Spring into savings” events are always popular, regardless of industry. Create a spring savings campaign for a product or service that offers your customers special discounts or deals. You can use digital marketing as well as physical marketing materials like mailers, postcards, and signs.
#2 Community engagement
Sponsoring a local event or participating in spring festivals, bazaars, conventions, and markets is a great way to get the word out about your business. A small booth featuring your brand and a beautiful spring display can open the door to conversations that lead to new customers. Customers love to shop locally for goods and services, which they are more likely to do if they meet you at a fun, spring event.
#3 Social media campaigns
Launching spring-themed social media campaigns encourages interaction and customer engagement. People are excited to celebrate the season, so invite them to celebrate it with you via posts, promotions, polls, and online events. Create a spring-themed hashtag your customers can use to get involved in the discussion and generate hype.
You can also create helpful tutorials, videos, blog posts, or webinars that are relevant to your customers’ spring experience by showing how your products and services can aid them.
#4 Holidays
Easter, Earth Day, and Mother’s Day are all opportunities to market your goods and services. Host an egg at your business location for Easter or create a fun social media campaign with hidden “Easter eggs” and puzzles to intrigue your customers. For landscaping and outdoor service-based businesses, Earth Day is a great time to offer sales, promotions, and discounts. Billions of dollars are spent on Mother’s Day, direct some of those dollars your way by marketing attractive Mother’s Day offers for goods and services for Mom!
#5 Email marketing
Email marketing is one of the most effective digital marketing strategies available. Create spring-themed newsletters and engaging content that shares about new products, services, seasonal specialties, and events your business will be offering. You can also spread the word about new campaigns on your social media pages that require an email address for further information, adding more names to that valuable email list.
#6 Customer appreciation
Who doesn’t need to feel appreciated? Spring is a great time for hosting customer appreciation events or promotions. You can make it as simple as a beautiful thank-you card or email. If you want to go bigger, you can host an event or create a promotion thanking your customers for their business.
#7 Eco-friendly initiatives
Spring is a season of growth, and a great time to show your customers how you are going green by sharing about any eco-friendly practices or initiatives your business is engaged in. You can also host an event such as a city-clean-up day, tree planting, gardening class, or recycling initiative.
Every season offers unique marketing opportunities for your small business, and spring is no exception. Through spring-themed social media content, attending local events, offering spring holiday discounts and collections, and earth-focused initiatives, you can engage customers and invite them to celebrate the season with your business.
JRS Mar/Com is a leading marketing and communications agency dedicated to delivering innovative solutions that drive business growth. With a commitment to excellence and a focus on emerging technologies, JRS Mar/Com empowers businesses to achieve their marketing goals in a rapidly evolving digital landscape.
