99.9 percent of all U.S. businesses are classified as small businesses, totaling over 33 million. On a positive note, this means you as a small business owner are in good company and the American dream is alive and well. On the downside, competition among small businesses can be fierce.
Success and failure for a business can come down to marketing. Hiring a marketing agency is something many small business owners are unsure about. Is it worth the money? Should I just do the marketing myself? How much value will a marketing agency provide for my business?
All good questions. Here are six reasons why you might benefit from hiring a marketing agency.
Reason #1: Experience and expertise
We all have our areas of expertise—you are the expert on your products and services, which is why your business is worthy of being marketed by experts. Marketing agencies have tools, strategies, and experience that can be paired with your intimate knowledge of your product and services to communicate your value to potential customers. Hiring a marketing agency will allow what you do best to reach more people.
Reason #2: Cost-effectiveness
An in-house marketing team can be expensive and is often something small business owners cannot afford—yet you cannot afford to go without marketing. Hiring a marketing agency is a good compromise. Get the expertise and focus of skilled marketers without the overhead costs of full-time employees. Pay for only what you need and make your hard-earned dollars go farther.
Reason #3: Focus on your core business
Some small business owners make the mistake of thinking that success comes if they simply work harder at everything. The key to success isn’t always to work harder at everything, it’s to work smarter, particularly on the things you are best at. Marketing agencies are good at marketing, you are good at running your business, and together you can become great. Let the experts do the heavy lifting for you so you can focus on running your business (the part only you can do).
Reason #4: Access to advanced tools and strategy
Marketing agencies are designed for marketing, which means having access to advanced tools and software that may be too much for small businesses to afford, let alone hire someone in-house to use them. You can stretch your budget and your reach much farther with a marketing agency.
Reason #5: Scalability
You plan to grow your business, but did you know marketing must grow and scale with your business? Marketing agencies can scale services and customize solutions to match the pace and size of your business, adapting right alongside you.
Reason #6: Navigating a changing digital landscape
We wake up every morning in a different world than the one we went to sleep in. The world of digital marketing is a maze of changes—you don’t have time to keep up with every new social media platform, Google update, or marketing trend that hits the Internet, let alone figure out how all these changes apply to you and your target market. Hiring a marketing agency to navigate the evolving digital marketing world sets your mind at ease and frees you up to focus on your business.
Starting a small business is an act of bravery; running a small business requires perseverance and dedication. Remove the burden of marketing by hiring a marketing agency that can provide expertise, is more cost-effective, will free you up to focus on core business activities, has access to tools and strategies, and will grow and adapt with your growing business and the changing digital landscape.
JRS Mar/Com is a leading marketing and communications agency dedicated to delivering innovative solutions that drive business growth. With a commitment to excellence and a focus on emerging technologies, JRS Mar/Com empowers businesses to achieve their marketing goals in a rapidly evolving digital landscape.
