#Mobilegeddon FAQ

Google #Mobilegeddon Requires Mobile Responsive Sites

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You may have heard about #mobilegeddon, but is there really a reason to panic? Cell phones have advanced in ability and importance in recent years. People rely on cell phones to connect in so many ways! They are no longer just for making calls or texting, but for reading emails and searching the internet. Mobile traffic is on the rise and cell phones play a particularly strong role in the lives of those on the go. As a result, Google's algorithm has been updated to prioritize mobile responsive websites in search results. If someone visited your website on their phone, would they be able to view it as easily as they would on a computer? If not, it's time you considered improve the mobile responsiveness of your website.

Responsive Website FAQ:


What does a Mobile Responsive website do for me?

Pros of Responsive Web Design:
  • Highly flexible – one responsive website works on all devices, so only one site has to be created and maintained.
  • This is Google’s recommended configuration.
  • Can be a better return on investment since most responsive sites
  • won’t need much future maintenance to comply with new browsers. 

Why do I need a Mobile Responsive website?

The algorithm change affects mobile searches in all languages worldwide and has a significant impact on our search results. Consequently, users find it easier to get relevant, high quality search results that are optimized for their devices.

Will your site be ‘dropped’ from Google Listings for not being responsive?

The update deals with non-mobile friendly websites that were ranking for terms within the mobile search results. Due to the update, sites offering a mobile friendly user experience would be given a ranking factor boost. However, non-mobile friendly sites are not removed from the search results.

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