As pandemic-related restrictions begin to lift across the US, what do small businesses need to know about their marketing in a COVID-19 world?
There is no doubt that the way people live, work, and buy will has been altered by our response to COVID-19. According to a recent report by Accenture, the outbreak has changed people’s routines. New habits and behaviors are emerging that may continue long past the pandemic.
Some of these are expected, like the uptick in online purchases from large retailers like Amazon. Others are less expected, such as increases in conscious consumerism that may favor local and small businesses. The lockdowns and social distancing measures, though, have accelerated the shift by consumers from on-site to virtual visits.
It’s time for small businesses to take a strategic look at their digital marketing strategy to ensure readiness for the realities of a COVID-19 world. To offer insight into these emerging trends and what they mean for small businesses’ digital marketing, JRS Mar/Com and the Indiana Small Business Development Center will be holding a free webinar on Thursday, June 18 from 9:00 to 10:30 am (CDT). Intended to support and educate small business owners, the webinar is called Digital Marketing Your Business, Post COVID-19.
The webinar will focus on the importance of a strong online presence for small businesses. It will cover key basics of digital marketing for small business, including:
- What your online presence says about your business
- Ensuring your business can be found online
- The importance of a mobile responsive website
- The basics of Search Engine Optimization (SEO)
- How search engine results drive website traffic
- The essentials of professional digital profiles
- How to leverage social media to generate web traffic to your business
Space in the webinar is limited and is open to any small business owner and marketing staff, especially in Northwest Indiana.
Digital Marketing Your Business, Post-COVID-19: A Free Webinar
Thursday, June 18, 2020
9:00 to 10:30 am Central time