Acronyms and Jargon used in Digital Marketing

Digital Marketing Acronyms and Jargon

A guide to digital marketing acronyms and jargon for potential clients of JRS Mar/Com.

CMS – Content Management System: a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade. CMSs are often used to run websites containing blogs, news, and shopping. CMSs have been available since the late 1990s.

PPC – Pay-per-Click: also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.” With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner ads”, are shown on web sites or search engine results with related content that have agreed to show ads.

Social Media Marketing – Social media marketing refers to the process of gaining traffic or attention through social media sites.

RSS – Rich Site Summary; originally RDF Site Summary; often called Really Simple Syndication, uses a family of standard web feed formats to publish frequently updated information: blog entries, news headlines, audio, video. An RSS document (called “feed”, “web feed”, or “channel”) includes full or summarized text, and metadata, like publishing date and author’s name.

SEM – Search Engine Marketing: a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use PPC listings.

SEO – Search Engine Optimization: is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Thank You to Wikipedia for providing insight into defining the Digital Marketing Acronyms and Jargon listed above.

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